As part of EcoPoxy’s management team, the Marketing Manager is responsible for front line management of all marketing activities, supervision of the marketing team and coordination of marketing efforts with other members of EcoPoxy’s management team to fulfill EcoPoxy’s corporate strategy and objectives. The Marketing Manager will ensure the marketing efforts maintain EcoPoxy’s brand integrity, its strategic positioning as a global industry leader, and the brand as a trusted advisor.
The Marketing Manager is responsible to:
Oversee the development, management and execution of an annual strategic marketing and communications plan that is aligned with corporate strategy and budget requirements. The plan must span all communication media (online and offline), reach target audiences, and be cohesive for all EcoPoxy products and services. The Marketing Manager will evaluate the success of marketing strategies, provide, and implement recommendations to enhance their ROI
Lead, supervise, coordinate, and train all marketing team members to complete the marketing team functions (defined below), achieve marketing goals and objectives, while increasing revenue and profits.
Monitor marketing team productivity and quality of work, provide constructive feedback and coaching to facilitate employee and team success
Conduct marketing team annual performance reviews, setting performance and career goals that align with organizational needs and employee enrichment
Determine and communicate marketing focused KPIs on a regular basis with the management team
Work with the Marketing Team, in collaboration with others on EcoPoxy’s team, to define and maintain the processes, procedures, tools and systems that allow the marketing team to effectively perform its functions. Ensure continuous improvement to enhance effectiveness and efficiency of the team
Ensure completion of initiatives within the specified deadlines, budgets, required quality of work and drive organizational ROI, by directing the marketing team and managing the relationship with the Agency of Record
Contribute to the development and implementation of EcoPoxy’s corporate strategy and objectives
Respond to inquiries from the CEO, as required
Other Duties as assigned by the CEO
The Marketing team, under the supervision of the Marketing Manager, will be responsible for the following functional activities:
Retain knowledge of all EcoPoxy products and understand the value proposition of these products
Design and manage the customer experience through journey mapping, persona development and voice of the customer programs
Lead definition, preparation, dissemination, and performance monitoring of all external and internal communications, including but not limited to marketing and promotions, product support (i.e. user instructions, DIY materials, etc.), and corporate messaging. Ensure all communications create a cohesive, consistent image and message that speaks to the organization’s various key audiences.
Oversee the development, management, and maintenance of all online communication vehicles, including but not limited to:
Identify, develop, and implement promotions for EcoPoxy products and services to meet profitability goals
Identify, engage, support, and manage influencers that stimulate significant interest in target markets.
Support sales and product development team efforts by: